Brakke Consulting Viewpoints

Let’s talk about horses.  The equine industry is the most fascinating segment in the animal health industry.  In some ways it shares economic principals with the livestock industry.  

To read John Volk‘s full viewpoint, click here.

Your View

Last week we asked you about Chewy’s retention rate for first year autoship customers. Actually, Chewy doesn’t disclose this information publicly, so we need to rely on estimates from analysts. One analyst reports that the first year retention rate for Chewy is about 60%, which is much higher than estimates of the eCommerce industry average of around 30-40%. But Chewy’s autoship rate continues to climb, so we know they are gaining more autoship customers than they are losing.  

This Week: 
Let’s test your horse-owning knowledge.  Which is the last segment of horse owners?

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