» Distributor Effectiveness Study, December 2011

The 2011 Distributor Effectiveness Study is a follow-up to previous biannual studies. The study utilizes a quantitative survey of 1000 companion animal veterinarians to identify what they view to be the most important traits of a distributor, and to have them rate the performance of distributors that serve their practices on approximately two dozen business activities and measures.

The 2011 DES provides insight about some of the major changes in the marketplace since 2007 and 2009 that have affected veterinarians’ relationships with their distributors such as:

• Mergers and Acquisitions
• Geographical Expansion
• National and Regional Market Shares have changed dramatically for some companies and regions.

For more information, contact project manager Jay Lockhart.

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