» Distributor Effectiveness Study, December 2011

The 2011 Distributor Effectiveness Study is a follow-up to the 2009 study. The study utilizes a quantitative survey of over 1,000 companion animal veterinarians to identify what they view to be the most important traits of a distributor, and to have them rate the performance of distributors that serve their practices on approximately 40 business activities and measures.

The 2011 DES provides insight about some of the major changes in the marketplace since 2003 that have affected veterinarians’ relationships with their distributors such as:

• Mergers and Acquisitions: At least half of the top 10 distributors in 2003 have either been acquired or merged with other companies.
• Geographical Expansion: Several strong regional distributors have expanded to new market areas or grown to become national companies.
• National and Regional Market Shares have changed dramatically for some companies and regions.

For more information, contact project manager Jay Lockhart.

Back to Multi-Client Studies