» US Flea Control and Heartworm Markets, December 2011

table of contents

Small animal parasite control continues to be one of the largest market segments in animal health.  Regardless of the general economy’s direction, sales of flea, tick and heartworm products have grown year after year, at a greater rate than the animal health market as a whole.  Brakke Consulting’s 2011 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets.  The study also includes the following information:

• New in 2011: survey of 500 pet owners regarding their flea and tick product choices
• Discussion of the new generic fipronil products and their impact on the market
• Overview of the veterinary and OTC flea control markets
• Product descriptions, prices, and sales for the leading flea and heartworm products
• Overview of advertising expenditures for veterinary flea and heartworm products
• A 2011 survey of over 200 veterinarians regarding brands carried, including generic ivermectin heartworm preventatives; the impact of product sales outside the veterinary clinic channel; developing resistance to new-generation products; and the impact of the US economy on product sales