» US Flea Control and Heartworm Markets, December 2009

table of contents

Small animal parasite control continues to be one of the largest and fastest-growing market segments in animal health.  Regardless of the general economy’s direction, sales of flea, tick and heartworm products have grown year after year, at a greater rate than the animal health market as a whole.  Brakke Consulting’s 2009 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets.  The study also includes the following information:

• Overview of the veterinary and OTC flea control markets
• Product descriptions, prices, and sales for the leading veterinary flea and heartworm products
• Overview of advertising expenditures for veterinary flea and heartworm products
• Review of new and developing products
• 2009 survey of approximately 200 veterinarians regarding brands carried including generic ivermectin heartworm preventatives; brand switching; the impact of product sales outside the veterinary clinic channel; developing resistance to new-generation products; and the impact of the US economy on product sales.

For more information, contact project manager Lynn Fondon, DVM, MBA.

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