» US Veterinary Generics Market, April 2008

table of contents

Brakke Consulting’s report on the US market for small package generic products is an in-depth look at a part of the market that intrigues many industry participants. The report includes such information as:

• the origin and evolution of animal health generics
• estimated market size
• generics use in large vs. small animals
• profiles of generics manufacturers

The report also includes surveys of veterinarians and producers, probing their understanding and perception of generic products, current and expected future usage. Survey participation includes:

• over 200 small animal veterinarians
• over 150 equine veterinarians
• nearly 100 mixed practice and food animal veterinarians
• 20 beef and dairy producers

For more information, contact project manager Lynn Fondon, DVM, MBA.

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