» Distributor Effectiveness Study, December 2009

The 2009 Distributor Effectiveness Study is a follow-up to the original 2003 and 2007 studies. The study utilizes a quantitative survey of over 900 companion animal veterinarians to identify what they view to be the most important traits of a distributor, and to have them rate the performance of distributors that serve their practices on approximately two dozen business activities and measures.

The 2009 DES provides insight about some of the major changes in the marketplace since 2007 that have affected veterinarians’ relationships with their distributors such as:

• Mergers and Acquisitions: Many of the top 10 distributors in 2007 have either been acquired or merged with other companies.
• Geographical Expansion: Several strong regional distributors have expanded to new market areas or grown to become national companies.
• National and Regional Market Shares have changed dramatically for some companies and regions.

For more information, contact project manager Jay Lockhart.

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