» Equine Market Mega Study II, September 2009

This survey examines the buying behaviors of horse owners by industry segment and by behavioral segment. Based on more than 1,000 respondents in a random national survey, the report examines purchasing frequency by brand and by type of outlet, including veterinarians, Internet suppliers, catalogs, event exhibitors and brick-and-mortar retail outlets.

More than 400 brands! The study tracks purchases of individual brands in these categories: 

• Dewormers
• Insect Control
• Feed
• Treats
• Skin, coat and hoof care
• Liniments, other muscle treatments
• Joint therapy
• Ulcer prevention, treatment
• Wound care
• Joint Supplements
• Hoof supplements
• Skin and coat supplements
• Electrolytes
• Weight Supplements
• General Vitamins/Minerals
• Breeding Supplements
• Digestive Supplements
• Vaccines
• Pain Management, other medications

The study also measures readership of individual equine publications, catalogs and websites, and provides a wealth of information on horse owner demographics and segments. This 2009 edition also measures the impact of the recession on horse ownership and spending.

Equine Market MegaStudy II from Brakke and The Pert Group is an indispensable tool for any company that provides products or services to the equine industry, or contemplates doing so in the future. For more information, contact project manager John Volk.

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