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Animal Health News & Notes for October 10, 2008 10/10/2008

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Brakke Consulting's
Animal Health News & Notes for October 10, 2008

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon, DVM, MBA
other news
Columbus Serum
Fort Dodge
PCS Fosfatos do Brasil
PharmaCom BioVet
New Study:  The Economy and Pet Care
A comprehensive new study on the impact of the economic downturn on pet product purchases and veterinary visits will soon be available from Brakke Consulting.  The research consists of nearly 2,000 interviews with a random national sample of pet owners and veterinarians. 
Brakke is now accepting orders for the report, to be published in mid-December.
The study will examine how the economic downturn is affecting pet spending now, as well as expectations and attitudes towards pet spending in 2009.
The veterinary section of the study will examine how the economy is affecting patient visits, average transaction charge, and clients’ willingness to spend on medical recommendations, including diagnostic testing.  It will also determine if veterinarians are changing their own purchasing and clinic investment strategies as a result of client spending.
“The Economy and Pet Care” will be available for $5,995 plus shipping.  Orders placed and paid in full by October 31 receive and early order discount of $500, plus free shipping.
For more information or to order the study, contact John Volk, senior consultant, jvolk@brakkeconsulting.com, (773) 327-4941.
> Patterson Companies, Inc. announced the acquisition by its Webster Veterinary Supply unit of Columbus Serum Company, a full service distributor of companion-pet veterinary supplies, equipment and pharmaceuticals, with sales of approximately $166 million in 2007. Serving veterinarians in the Midwest and mid-Atlantic regions, Columbus Serum will significantly strengthen Webster's current competitive position in these markets. Financial terms were not disclosed. (company press release)
> IDEXX Laboratories announced the launch a new test for the diagnosis of feline pancreatitis. The Spec fPL test measures the level of pancreatic lipase in the blood. (company website)
> Veterinary Products Laboratories (VPL) announced the addition of Mycodex Flea & Tick Shampoo and the newly reformulated Mycodex All-In-One its line of flea and tick control products. Mycodex Flea & Tick Shampoo contains optical coat brighteners while providing a strong defense against fleas, ticks and lice. Mycodex All-In-One is an insecticide, insect growth regulator and repellent all in one complete spray. (company press release)
> PharmaCom BioVet, Inc. announced it is actively formalizing an academic/industry collaboration with the College of Veterinary Medicine at Washington State University to form the world's first dedicated veterinary canine bone marrow transplant center. PharmaCom BioVet intends to open a network of companion animal cancer care centers throughout North America. (Marketwatch)  
> Balchem's Animal Nutrition & Health Division introduced AminoShure-L, the first proven rumen-protected lysine for use in dairy rations. The product allows lysine to successfully bypass the rumen and reach the small intestine, where it is readily released and absorbed. (Feedstuffs)
> Kemin Industries, Inc. announces the introduction of Lysoforte brand Biosurfactant into the US market. Lysoforte, the only product of its kind worldwide for animal agriculture, enhances the absorption of fatty acids as well as other nutrients. Lysoforte is a nutricine which assists in fat absorption by facilitating the emulsification of fat in feed.  Lysoforte is for use in livestock and poultry feeds. (company press release)  
> Novus Nutrition Brands LLC., a subsidiary of Novus International Inc., has formed a new division, Novus Pet Nutrition. The new division will provide nutritional ingredient solutions to the petfood manufacturing industry. Novus Pet Nutrition products include: organic trace minerals, methionine analogues, antioxidants, omega-3 fatty acids, enzymes, MOS and others. (Petfood Industry)  
> EU   Fort Dodge Animal Health announced it will launch a West Nile virus (WNV) vaccine in Europe, after receiving a positive opinion from the EU's scientific committee for veterinary products, the CVMP. The company expects to receive a license later this year, and will market the product under the brand name Duvaxyn WNV. (Animal Pharm) 
> UK   Animalcare announced the launch of Buprecare, an analgesic for cats and dogs, onto the UK and Irish markets. The product contains the active ingredient buprenorphine and is licensed for post-operative pain relief. (Animal Pharm) 
> AUSTRALIA   VGX Animal Health Inc. announced the execution of an exclusive Distribution and Marketing Agreement for its LifeTide SW 5 GHRH gene therapy product for pigs in Australia with Country Vet Wholesaling Pty Ltd (CVW). Under the agreement, CVW has the exclusive right to market, promote, sell and distribute the product in Australia. LifeTide SW 5 is an injectable DNA plasmid encoding for porcine GHRH, and is administered as a once in a lifetime treatment for use in sows of breeding age to increase the number of piglets weaned. (Market Wire)
> BRAZIL   Tortuga announced the acquisition of PCS Fosfatos Brasil, a producer of phosphates and mineral supplements, from its Canadian owner PotashCorp. The acquisition will allow the company to increase production by 20% a year. Financial terms were not disclosed. (Animal Pharm)  
> GERMANY - AVIAN INFLUENZA   A duck at a farm in eastern Germany has tested positive for the H5N1 strain of avian  influenza. The farm, near Goerlitz on the Polish border, has more than 1,000 birds, including turkeys and geese, and has been sealed off.  Germany’s most recent case of avian influenza was last December. (AnimalNet – AP)
> US - NEOSPOROSIS VACCINE   Scientists at the USDA's Agricultural Research Service (ARS) have developed a vaccine that may protect cattle against the parasite Neospora caninum.   The researchers found mice that received the vaccine formulated with the NcCyP protein exhibited the highest levels of protection against the disease, with only 13% of the mice in this group had detectable levels of N. caninum in brain tissue following infection. In contrast, more than 80% of the non-vaccinated mice were infected after challenge. More work is needed to evaluate the efficacy of these proteins in protecting cattle against the disease. (Healthy Animals)
> US - BOVINE TB   Three years after detecting bovine tuberculosis (TB) in northwest Minnesota, the USDA has approved Minnesota's split state status. With the approval of split state status, a large part of the state will upgrade its classification to modified accredited advanced (MAA), and a smaller section of northwestern Minnesota will remain at the modified accredited (MA) classification. This status will save producers outside the affected area from the additional testing requirements that accompany MA status. (Feedstuffs)
> US - FARAD CLOSING   The USDA's Food Animal Residue Avoidance Databank (FARAD) is to shut due to a lack of funding. After 26 years of activity, the closure process started on October 1. Developed by the University of California-Davis, University of Florida, North Carolina State University and the University of Illinois, FARAD aimed to provide veterinarians, livestock producers, and state and federal regulatory and extension specialists with practical information on how to avoid drug, pesticide and environmental contaminant residue problems. (Animal Pharm)
>  US - VETERINARY SHORTAGE   Penn's School of Veterinary Medicine announced that, to help combat the shortage of veterinarians in certain areas, it will expanding its class by 15 students and will fill these extra spaces with applicants who are interested in going into the fields facing shortages. It is also participating in an initiative called Project Pennsylvania, which is working on a loan-forgiveness plan for people who practice in one of the fields with a shortage. (Daily Pennsylvanian)
> US - HSUS LAWSUIT   Humane Society of the United States filed a lawsuit against the United Egg Producers and two major egg companies for engaging in false and deceptive advertising. The lawsuit alleges that advertising by UEP and two of the nation’s largest egg producers, MoArk and R.W. Sauder, using the “United Egg Producers Certified” logo, is misleading consumers regarding their animal welfare practices. (AnimalNet)
Interesting times!! The past couple of weeks have seen some dramatic changes in the financial markets around the world. Currently there is more uncertainty than we¹ve seen in a long time.
We continue to be asked how we think this economic downturn will impact animal health sales. Depending on the area of interest, the questions are asked regarding both companion animal and food animal. While we have opinions to express we believe it's better for all parties involved to have solid market information to answer the questions in our clients' minds.
Thus you noted earlier in the newsletter that Brakke Consulting, Inc. is launching a major study to better understand how attitudes of pet owners and veterinary practitioners toward current and future economic conditions are actually impacting their use of products and services.  We think this can be a valuable decision-making tool for many of you.
Have a good weekend!
Ron Brakke
This electronic newsletter is the sole property of Brakke Consulting, Inc.
Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.
For more information about Brakke Consulting's services and syndicated studies, visit our website at www.brakkeconsulting.com.
Brakke Consulting, Inc.
2735 Villa Creek, Suite 140
Dallas, TX  75234    USA