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Animal Health News & Notes for June 13, 2008 6/13/2008

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Brakke Consulting's
Animal Health News & Notes for June 13, 2008

Copyright © Brakke Consulting, Inc.
 
Editor: Lynn Fondon, DVM, MBA
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IN THE NEWS:
 
other news
Bayer
Ensurapet
Micro Beef Technologies
Neogen (subsidiary)
Neogen (R&D)
Nestle Purina PetCare
Sogeval
Stirling Animal Health
Vitality Systems
 
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SALES AND EXECUTIVE RECRUITING SERVICES
Since 1986 Brakke Consulting, Inc. has successfully assisted many clients in acquiring exceptional employees at all levels, in the many departments of animal health, pet, veterinary and specialty chemical companies. We pre-qualify candidates, allowing clients to choose from a few of the best applicants for a position.  Our approach increases the efficiency and effectiveness of the Human Resources Departments of client companies. For more information on our recruiting services, visit our website or call 972-243-4033.
www.BrakkeConsulting.com
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COMPANY NEWS RELEASES
 
> Bayer Animal Health announced the introduction of Credo SC Insecticide for darkling beetle control. This new weapon contains the active ingredient imidacloprid, effective against adult and larval darkling beetles (Alphitobius diaperinus). (company press release)  
 
> Nestle Purina PetCare announced that it is launching PurinaCare pet health insurance. The insurance will be offered through PurinaCare Insurance Services, Inc., a subsidiary of Nestle Purina PetCare.  PurinaCare will offer two types of plans with four annual deductible levels ranging from $100 to $1,000, with a 20% copay once the deductible has been met; one plan will cover preventive care. (company press release) 
 
> Neogen Corporation announced the formation of its new subsidiary in Mexico, Neogen Latino America SPA. The new company, headquartered in Mexico City, will distribute the company’s food and animal safety products throughout Mexico. (company press release) 
 
> Neogen Corporation announced plans to double its research and development efforts for its new fiscal year, which began June 1, by hiring 23 additional R&D personnel by early fall. The expansion in R&D activities will support both Neogen’s food safety and animal safety progress. (company press release)  
 
> Sogeval Laboratories, Inc. announced the acquisition of Vitality Systems, Inc.  Vitality Systems develops, manufactures and distributes nutritional supplements, primarily for companion animals.  Financial terms were not disclosed. (company press release) 
 
> Ensurapet, Inc. announced the completion and launch of its new trademarked product Yellow Cross Insurance. Plans provide lifetime protection, 100% coverage on veterinary services after an annual deductible, and immediate payment at the time of service by the insurance company. As a result, pet owners will no longer have to pay the entire veterinary bill upfront at the time of service and wait for reimbursement; pet owners will merely pay their portion of the veterinary bill and the insurance plan will take care of the rest. (Business Wire) 
 
> Micro Beef Technologies announced the release of MICRO PVP, a major expansion of its current USDA-approved Process Verified Program. The MICRO PVP will allow ranches, livestock markets, and feedyards to more easily age verify their cattle for export markets as well as benefit from newly added "Born in USA" and "Born and Raised in USA" claims. (company press release)
 
> AUSTRALIA   Stirling Products Limited announced that it is launching its presence into the companion animal healthcare market. Stirling is formalizing a range of products for companion animal health which are expected to experience rapid time-to-market under a newly created subsidiary, Stirling Animal Health Pty Ltd. This product portfolio includes its lead compound in development, R-salbutamol, which has applications for the treatment of obesity in companion animals.  (ABN Newswire)
 
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ANIMAL HEALTH NEWS
 
> US - BRUCELLOSIS  The Montana Department of Livestock said a cow from the state's Paradise Valley region has tested positive for brucellosis, stripping the state of its brucellosis-free status. (Meating Place)
 
> EU - EQUINE ID  The European Commission adopted a Regulation that will require that all equidae acquire their individual passports within six months after their birth.  At the same time, when the passport is issued, the animal will be tagged with an electronic chip that will match its passport.  The new Regulation is expected to enter into force on July 1, 2009. (AnimalNet - Arabian Breeders Network)
 
> US - ANIMAL WELFARE  The American Veterinary Medical Association (AVMA) announced the launch of its first web section devoted entirely to animal welfare information.  The new web section offers links to brochures, policy statements, commentary on regulatory and legislative proposals, backgrounders, the AVMA Guidelines on Euthanasia, press releases and journal articles, information about the AVMA Animal Welfare Committee, a meeting calendar and contact information for staff in the Animal Welfare Division.  (AnimalNet)
 
> US - ANTIBIOTICS AND SWINE   A new study conducted at Ohio State University found that a comparison of swine raised in antibiotic-free and conventional pork production settings revealed that pigs raised outdoors without antibiotics had higher rates of three foodborne pathogens than did pigs on conventional farms, which remain indoors and receive preventive doses of antimicrobial drugs. More than half of the pigs on antibiotic-free farms tested positive for Salmonella, compared to 39% of conventionally raised pigs infected with the bacterial pathogen. The presence of Toxoplasma gondii was detected in 6.8% of antibiotic-free pigs, compared to 1.1% of conventionally raised pigs. Two naturally raised pigs of the total 616 sampled tested positive for Trichinella spiralis, a parasite considered virtually eradicated from conventional US pork operations. (Feedstuffs)
 
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BRAKKE CONSULTING VIEWPOINT
 
The anecdotal feedback from the marketplace would indicate that there is some softness occurring in the sales of animal health products.  Some of this impact is due to severe weather conditions and storms that are hitting various parts of the US.  It appears that high feed grain prices are also having an impact on some sectors, with reduced placements of swine in particular.  Protein and milk producers will be looking for savings wherever they can find them over the coming months.
 
We continue to believe that there will be growth in the overall US market in 2008, but competition is furious in some product categories.  Some new product lines and categories appear to be having difficulty gaining traction.
 
Have a great weekend and stay cool!!
 
Ron Brakke
 
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Brakke Consulting, Inc.
2735 Villa Creek, Suite 140
Dallas, TX  75234    USA