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Animal Health News & Notes for January 18, 2008 1/18/2008

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Brakke Consulting's
Animal Health News & Notes for January 18, 2008
Copyright © Brakke Consulting, Inc.
 
Editor: Lynn Fondon, DVM, MBA
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IN THE NEWS:
 
other news
Butler
ImmunoVaccine Technologies
Marine Net
MediMedia
Nelson & Sons
Nutreco (Marine Net)
Nutreco (Nelson)
Pfizer
VetInsite
VetSource
Vetstreet
VetSuite
 
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2008 U.S. Animal Health Industry Overview
LAST DAY TO REGISTER FOR NAVC OVERVIEW
 
As we've done for a number of years, Brakke Consulting will be presenting our 2008 Animal Health Industry Overview at both the North American Veterinary Conference and the Western Veterinary Conference.
 
NAVC:
Monday, January 21, 2008
2:00 - 4:00 pm
 
WVC:
Tuesday, February 19, 2008
2:00 - 4:00 pm
 
The Overview will contain industry highlights and the 2008 outlook, industry statistics in key product markets, recent financial/acquisition activity, observation of leading companies, veterinary practice trends update, summary data from Brakke multi-client studies, and more.  To register, go to www.Brakkeconsulting.com and follow the link to register for the Overview of your choice.
 
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COMPANY NEWS RELEASES
 
> ImmunoVaccine Technologies Inc. (IVT) announced that it has signed licensing agreements for Pfizer Animal Health to apply IVT's novel VacciMax vaccine platform to the potential development of future  livestock vaccines. The VacciMax vaccine-enhancement platform is comprised of a mixture of liposomes and adjuvants which significantly enhances antibody production. IVT will receive upfront signing fees, milestone and royalty payments from Pfizer. (PRNewswire) 
 
> Butler Animal Health Supply announced that it has entered into an exclusive agreement with VetSource to market a new home delivery system for pet owners through veterinarians.  In addition to the home delivery, the companies will be introducing inventory management programs, unique services, and client interaction tools.   (company press release) 
 
> Nutreco's fish feed subsidiary Skretting announced the acquisition of Nelson & Sons Inc., the manufacturer of Silver Cup fish feed. The family-owned company produces feed for the freshwater markets in the western US, Canada and Mexico. Nelson & Sons has a total annual fish feed production of about 30,000 metric tons. Nutreco said the total consideration for this transaction was EUR 11 million ($16 million). (Feedstuffs) 
 
> Nutreco's fish feed subsidiary Skretting Japan announced the acquisition of the fish feed production facilities of Marine Net Co. Ltd. for approximately EUR 15 million ($22 million).  With this transaction, Nutreco acquires the largest extruded feed factory in Japan. (Feedstuffs)  
 
> MediMedia Animal Health announced the formation of Vetstreet. This company combines two of MediMedia Animal Health's recent acquisitions: VetInsite, Inc. and VetSuite. (company press release)  
 
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ANIMAL HEALTH NEWS
 
> US - FDA CLONING RULING   The FDA concluded that meat and milk from clones of cattle, swine, and goats, and the offspring of clones from any species traditionally consumed as food, are as safe to eat as food from conventionally bred animals. There was insufficient information for the agency to reach a conclusion on the safety of food from clones of other animal species, such as sheep. The FDA issued three documents on animal cloning outlining the agency's regulatory approach – a risk assessment; a risk management plan; and guidance for industry.  The agency is not requiring labeling or any other additional measures for food from cattle, swine, and goat clones, or their offspring because food derived from these sources is no different from food derived from conventionally bred animals. Should a producer express a desire for voluntary labeling, it will be considered on a case-by-case basis to ensure compliance with statutory requirements that labeling be truthful and not misleading. For more information, visit http://www.fda.gov/cvm/cloning.htm.  (AnimalNet)
 
> US - NEW VETERINARY ORGANIZATION   The Humane Society of the United States and the Association of Veterinarians for Animal Rights have reached an agreement to create a new veterinary advocacy organization — the Humane Society Veterinary Medical Association or HSVMA. According to organizers, the new organization will give veterinarians, veterinary students and veterinary technicians an opportunity to participate in animal welfare programs, including advocacy for legislative, corporate and veterinary medical school reforms. (Pork Alert)

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New Study On Pet Owner
Buying Habits Available
 
A comprehensive new study sheds considerable light on the role of price, convenience, veterinary influence and other factors on why and where pet owners purchase health-related products.
 
The Pet Owner Channel Use Study, a national survey of 1,000 dog and cat owners, examined brand usage and shopping preferences for several categories of products, including several sold by or on the recommendation of veterinarians. 
 
The product categories included flea and tick control, heartworm prevention, therapeutic and wellness pet food, dental health products, pain management and joint health supplements. In addition, the research explored usage of pet health insurance, as well as boarding and daycare services, which often include veterinarian involvement.
 
The 167-page research report is now available for $12,500. The Pet Owner Channel Use Study was conducted by Brakke Consulting and Market Directions.  For more information, or to purchase the report, contact John Volk at jvolk@brakkeconsulting.com or (773) 327-4941.
 
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BRAKKE CONSULTING VIEWPOINT
 
Wow!!  It’s already time to head off to Orlando for the NAVC meeting.  It appears that this very popular industry meeting will have another year of record attendance in 2008. 
 
With all the negative news related to the economy in the press these days it’s always great to remember that we’re all in the animal health industry, which to this point has missed the misery.  Will the animal health industry be impacted if there is a serious downturn in the economy in 2008?  It’s hard to believe that there will not be some negative impact, but in general we believe that the growth in animal numbers and money being spent for health on those animals will provide refuge from negative numbers. 
 
Also, the growth momentum created by all of the leading manufacturers and distributors in 2007 is going to spill over into at least the first two quarters of 2008. We are concerned with the price of energy and how that might begin to erode consumer spending, particularly if there are substantial price increases in some product and service areas.
 
We take a more in-depth review of the economy and the possible impact on the industry during the Animal Health Industry Overview which will be given on Monday afternoon at NAVC.  Many of you have already signed up but we still have room for more!!  See you in Orlando!!
 
Ron Brakke
 
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Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.
For more information about Brakke Consulting's services and syndicated studies, visit our website at www.brakkeconsulting.com.
 
Brakke Consulting, Inc.
2735 Villa Creek, Suite 140
Dallas, TX  75234    USA