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Ron is an industry veteran with over 40 years in the animal health, pet and veterinary business. In his career he has been involved in dozens of transactions representing both the buyer and the seller. The majority of Ron’s time in the firm is spent on assisting senior management clients in new business development, either buying or selling a company or brokering new technology. In addition, Ron is involved in the recruitment of senior executives in the industry for numerous companies, and coordinates and participates in a wide variety of consulting projects.
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Joel Adamson MBA
Joel Adamson specializes in business development and marketing assignments, especially those involving products for companion animals. His background and recent work gives him strong skills and insights that are especially useful in assisting clients considering new market channel entries, exploring intellectual property licensing opportunities, seeking industry insights, and handling due diligence work. He brings extensive experience in various over-the-counter channels (OTC) and consumer packaged goods to assignments.
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Ken specializes in recruiting, including all species and sectors of the animal health business. His 28 years in the animal health industry encompassed all levels of sales and sales management, providing Ken an extensive network of contacts within the industry. Ken has filled over 100 positions since joining Brakke Consulting in 2001, including sales and marketing; veterinarians into industry; research and development; and all levels of management.
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Lynn Fondon DVM, MBA
Lynn Fondon specializes in managing market research projects and developing market segment analyses, and has over a decade of experience in conducting both primary and secondary research. Her background as a practicing veterinarian offers clients a resource with an understanding of both the business and medical aspects of the animal health market, as well as an invaluable “real-world” perspective of veterinary medicine. She is also the editor of Brakke Consulting’s weekly electronic newsletter.
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David Goodnight DVM, MBA
David has over 35 years of experience in the animal health industry as a practicing veterinarian, practice owner, consultant to industry and as founder and President/COO of a start-up for a Fortune 50 Company. His experience provides a unique perspective and insight into the integration of the animal health industry. His specific interests and expertise are in start-ups, pet insurance, wellness programs, new product opportunity and development assessment, go to market strategies and finding solutions to complex issues.
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Jay is an experienced project manager whose background includes sales and marketing experience in the pet food, livestock feed, and veterinary markets. His work with Brakke focuses on executive search and both proprietary and multi-client market research project management. Examples include the design and management of major multi-client market research projects such as the Manufacturers’ Sales force Effectiveness and Distributor Effectiveness Studies that are used by many clients as benchmarking tools.
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John Mannhaupt MBA
John concentrates his activities on business analysis, transactions, and recruiting assignments. His financial background makes him the go-to person for evaluations of businesses and technologies that are either looking for a new owner or seeking to enter the market. He provides a quantitative slant on major strategic decisions. John also specializes in recruiting assignments for positions that are particularly challenging to fill.
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Kevin Scott is a 30 year veteran of the animal health industry. His background includes both companion and food-producing animal health, along with key knowledge of the pharmaceutical, parasiticide, vaccine and diagnostic segments. His background in sales, marketing, management and business development enables him to provide Brakke Consulting clients with market information, licensing opportunities and executive recruiting.
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John Volk is an expert analyst and project manager. With deep experience in the companion animal, equine and food animal markets, he regularly assists clients with strategy development, evaluation of business opportunities, and due diligence on potential acquisitions. John is also one of Brakke's most experienced market research experts, managing both proprietary and multi-user studies. He is particularly noted for authoring two landmark reports on the business practices of veterinarians that are widely referenced in the profession.
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Jessica Goodman Lee CVPM
With over a decade of experience as a veterinary hospital administrator, Jessica uses her diverse background to encourage practices to expand their frame of reference with regards to running a successful business. Her creative approach to client education tools, branding, process streamlining, and superior client service and veterinary care have resulted in great success for those with whom she has worked. An avid researcher and reader, she trains hospital management teams to take responsibility for staying abreast of medical and pharmaceutical innovations as well as industry standards of care. Jessica has created several practice tools, including a customized mentorship/coaching program to increase the retention rate for incoming associate veterinarians.
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Atsuo Hata DVM
Atsuo Hata has served over 50 years in the animal health industries in Japan. His analysis and information on the Japanese market as well as Far East countries has a reputation for reliability in working with major and minor global animal health companies. He specializes in marketing, market analysis, regulatory affairs and new business development as a veterinary consultant.
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Dr. Jishu Shi
Dr. Jishu Shi received his doctor of veterinary medicine from the Beijing/China Agricultural University in 1985. He also holds a master’s in science and a doctorate in immunophysiology. Dr. Shi is an associate professor for the College of Veterinary Medicine at Kansas State University and also the director of the U.S.-China Center for Animal Health, which is a training center for the improvement of Chinese animal health education and research. Through his company VaxiAm, Dr. Shi is currently helping Chinese animal health companies to set up research and development laboratories in the U.S., to evaluate new technologies and products that can be licensed for use in China, and to identify international business partners for animal health markets in China and the U.S.
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