U.S. Animal Health Buying Groups and Corporate Veterinary Clinics

This study provides background and perspective on Buying Groups in the ethical and OTC animal health markets. Because Corporate Veterinary Clinics, both in Pet Super Stores and as separate enterprises, represent buying forces similar to formal Buying Groups, trends in Corporate Veterinary Clinics are also examined.

Managers or owners of all types of Buying Groups and Corporate Clinics were interviewed to obtain information about their groups and provide a glimpse at their strategic direction.

Scenarios with varying implications for the distribution of animal health products are presented, and the report synthesizes all of the information and provides our best estimate of what will happen in the next five years.

Study Objectives

This report has been prepared to serve manufacturers and distributors of animal health products to both the ethical market and OTC market. The study was designed to:

• Identify current Buying Groups and Corporate Clinics.
• Identify current trends and events that may change these trends.
• Provide greater understanding of veterinarians' attitudes and needs.
• Design more effective marketing programs.
• Identify new service opportunities.
• Assist in strategic planning.
• Estimate the market share represented by Buying Groups and Corporate Clinics.

This study is available for purchase, please contact Dr. Lynn Fondon with any questions or requests.

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