Equine Market MegaStudy

The 216-page Equine Market MegaStudy is now available. It contains data on 34 different types of products in 17 distinct categories - more than 400 brands in all.

The Equine Market MegaStudy is based on more than 1,000 completed interviews. It examined what products horse owners often purchase, how often they purchase them, where they purchase, and the amount of money spent. Product categories covered in the report include:

• Dewormers and Parasite Control
• Fly and Insect Control
• Feed
• Treats
• Skin and Coat Care
• Clippers
• Shampoos and Body Washes
• Hoof Care
• Leather Care
• Joint Therapy
• Muscle Treatments and Liniments
• Cold and Hydro Therapy
• Wound Care
• Pain Management and Other Drugs
• Ulcer Prevention and Treatment
• Equine Protozoal Myeloencephalitis (EPM)
• Supplements
  - Joint Supplements
  - Hoof Supplements
  - Skin and Coat Supplements
  - Electrolytes Supplements
  - Weight Supplements
  - General Vitamin and Mineral Supplements
  - Breeding Supplements
• Vaccines
  - West Nile Vaccines
  - Tetanus Vaccines
  - Equine Herpes Virus Vaccines
  - Rabies Vaccines
  - Influenza Vaccines
  - East/West/Venezuelan Vaccines
  - Strangles Vaccines
  - Potomoc Horse Fever Vaccines

The MegaStudy also determined what publications horse owners read, what websites they visit, how much time they spend on horse-related activities, and who or what influences their choice of products.

Sophisticated research techniques identified three distinct market segments that take quite different approaches to their equine interests and product purchasing behaviors. This is valuable information for any company that sells products and services to the equine marketing.

The research report is available for $12,500. For more information, or to purchase the report, contact Brakke Consulting at (972) 243-4033, or by email at: info@brakkeconsulting.com.

The Equine Market MegaStudy was conducted by Brakke Consulting, in cooperation with Market Directions, Inc., a Kansas City-based market research firm and brand performance consultancy.

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