November 2007
Brakke Consulting's
The US Flea Control and Heartworm Markets

Small animal parasite control continues to be one of the largest and fastest-growing market segments in animal health. Regardless of the general economy’s direction, sales of flea, tick and heartworm products have grown year after year, at a greater rate than the animal health market as a whole. Brakke Consulting’s 2007 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets. The study also includes the following information:

• Information on several new products that entered the market in 2007, including Advantage Multi, ProMeris, Vectra 3D and Comfortis
• Overview of the veterinary and OTC flea control markets
• Product descriptions, prices, and sales for the leading flea and heartworm products
• Overview of advertising expenditures for veterinary flea and heartworm products
• A 2007 survey of veterinarians regarding brands carried, including generic ivermectin heartworm preventatives; the impact of product sales outside the veterinary clinic channel; developing resistance to new-generation products; and level of interest in new product introductions

Questions about the study can be answered by Lynn Fondon, DVM, MBA at our Dallas office: 972-243-4033 or email lfondon@brakkeconsulting.com

To order, call 972-243-4033 or download order form here.

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