The US Market for Animal Health Generics
April 2008

Brakke Consulting is pleased to announce the upcoming publication of an all-new report on the US market for small package generic products. The report will be an in-depth look at a part of the market that intrigues many industry participants. The report will include such information as:

- the origin and evolution of animal health generics
- estimated market size
- generics use in large vs. small animals
- profiles of generics manufacturers

The report will also include surveys of veterinarians and producers, probing their understanding and perception of generic products, current and expected future usage. Survey participation included:

- over 200 small animal veterinarians
- over 150 equine veterinarians
- nearly 100 mixed practice and food animal veterinarians
- 20 beef and dairy producers

The report is available for a price of $8,500. For more information, contact project manager Dr. Lynn Fondon at lfondon@brakkeconsulting.com or 972-243-4033.

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