Download Brakke Animal Health Industry Sentiment Index
WELCOME TO BRAKKE CONSULTING
The Experts in Animal Health
Brakke Consulting is the leading consulting firm in the animal health and nutrition industries: companion animals, farm animals, and the veterinary industry that serves them.
No other animal health consulting firm can match our team of senior-level executive insiders, our internal market research expertise, or our track record of more than 35 years of consulting at the heart of the industry.
Whether you are part of a large global animal health corporation or a small start-up, an investor or a financial analyst, Brakke Consulting can assist you with
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Market Research
Now, with the formation of a joint venture with Trone Research and Consulting (TRC), our market research capabilities are stronger than ever.
Brakke Consulting News
Brakke Consulting and Trone Research Announce Joint Venture
Brakke Consulting, a leading consulting firm serving the animal health and nutrition industries, and Trone Research and Consulting, a premier market research firm specializing in veterinary and retail pet care, announced today the strategic combination of their market research businesses, effective August 22, 2025.
Click here to view the full press release.
Ron Brakke, Founder of Brakke Consulting Passes Away
Brakke Consulting is saddened to announce that Ron Brakke, our founder and president emeritus passed away surrounded by family early Wednesday, July 30. Click here to read more.
Brakke Consulting welcomes Dr. Alexis Nahama
Brakke Consulting is pleased to announce that Dr. Alexis Nahama has joined the Brakke Consulting team as a Senior Consultant. Click here to learn more.
Dr. Chuck Johnson to Join Brakke Consulting Team
Brakke Consulting is pleased to announce that Dr. Charles Johnson has joined the Brakke Consulting team as a Senior Consultant.
Click here to learn more.
Veterinary Cancer Market Profiled in New Report
A new study from Brakke Consulting takes an in-depth look at the U.S. market for cancer diagnosis and treatment in pets. Click here to read our full press release.
Brakke Consulting Viewpoints
In the last several decades, the financial performance of the major animal health companies has been driven by the companion animal market segment. Will we join Marty McFly and go Back to the Future where the livestock segment is the driver of performance? It seems that this is the case for 1Q26 as Merck, Elanco and Zoetis all posted strong livestock growth rates.
To view Randy Freides’ full viewpoint, click here.
Your View
Last week, we asked how you personally invest in animal health innovation—through angel investing, individual animal health companies, larger corporations with animal health divisions, or the Pet Care ETF. Sixteen percent said they do not manage their own investments. Among active investors, 35% invested in one way, with 55% choosing angel investing. Another 26% invested in two ways, with 73% investing in both individual companies and larger corporations. Finally, 23% invested in three ways, with 83% participating as angel investors while also investing in individual companies and larger corporations.
This week: Will large animal health companies eventually split companion animal and livestock divisions?
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