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WELCOME TO BRAKKE CONSULTING
The Experts in Animal Health
Brakke Consulting is the leading consulting firm in the animal health and nutrition industries: companion animals, farm animals, and the veterinary industry that serves them.
No other animal health consulting firm can match our team of senior-level executive insiders, our internal market research expertise, or our track record of more than 35 years of consulting at the heart of the industry.
Whether you are part of a large global animal health corporation or a small start-up, an investor or a financial analyst, Brakke Consulting can assist you with
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Market Research
Now, with the formation of a joint venture with Trone Research and Consulting (TRC), our market research capabilities are stronger than ever.
Brakke Consulting News
Dr. Cristiano von Simson to Join Brakke Consulting Team
Brakke Consulting is pleased to announce that Dr. Cristiano von Simson has joined the Brakke Consulting team as a Senior Consultant.
Click here to learn more.
Brakke Consulting and Trone Research Announce Joint Venture
Brakke Consulting, a leading consulting firm serving the animal health and nutrition industries, and Trone Research and Consulting, a premier market research firm specializing in veterinary and retail pet care, announced today the strategic combination of their market research businesses, effective August 22, 2025.
Click here to view the full press release.
Ron Brakke, Founder of Brakke Consulting Passes Away
Brakke Consulting is saddened to announce that Ron Brakke, our founder and president emeritus passed away surrounded by family early Wednesday, July 30. Click here to read more.
Brakke Consulting welcomes Dr. Alexis Nahama
Brakke Consulting is pleased to announce that Dr. Alexis Nahama has joined the Brakke Consulting team as a Senior Consultant. Click here to learn more.
Brakke Consulting Viewpoints
In last week’s Viewpoint, I reviewed the UK’s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust — it’s not a vague sentiment made on my part.
To read Bob Jones’ full viewpoint, click here.
Your View
Last week, we asked what you thought about the CMA rule requiring veterinary practices to publish a comprehensive price list for standard services. A majority (60 %) of you would support this rule, while 19% would not support this rule. The remainder (21%) were not sure. It appears that transparency of fees would be welcome to most of us.
This week let’s see what you think about another one of the CMA’s new rules for veterinary practices that directly focuses on disclosure. Tell us what you think about this rule:
Vet businesses must make it clear whether they are part of a group or an independent business – common ownership will be displayed on signage, at the premises and online.