A new study from Brakke Consulting takes an in-depth look at flea, tick and heartworm products, the largest segment of the companion animal market.
”The flea control and heartworm preventatives market has been one of the most innovative areas in animal health, with a variety of new active ingredients and novel formulations,” said Lynn Fondon, senior consultant of Brakke Consulting. “Sales of flea control products have tripled in size since the introduction of Program, the first of the new-generation products, in 1995.”
The study, The US Flea Control and Heartworm Markets, profiles the veterinary and OTC markets for flea and tick products and heartworm preventatives, including veterinary product sales and pricing, advertising expenditures, and new and developing products.
“This year’s study is especially interesting because of the introduction last year of generic fipronil products into the OTC and veterinary channels,” comments Dr. Fondon. “Generic alternatives to the leading flea product in the US – and the world – have the potential to substantially change the dynamics of the market.”
The report – published annually by Brakke for the past 15 years – gathered information from a variety of sources, including published information, industry interviews and a survey of over 200 small animal veterinarians and 500 pet owners.
The US Flea Control and Heartworm Markets report is available from Brakke Consulting for $7,500. For more information, interested companies should contact Lynn Fondon at 972.243.4033.
About Brakke Consulting
Brakke Consulting is the leading consulting firm specializing in the animal health and nutrition markets. It is located at 12005 Ford Road, Suite 530, Dallas, TX, (972) 243-4033, www.brakkeconsulting.com
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